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(586) 939-0230
Sterling Heights, MI
(586) 725-8111
New Baltimore, MI


Automotive Service Association

Automotive Service Association®

About ASA

The Automotive Service Association (ASA) provides valuable training resources and services for automotive shop owners nationwide. Members rely on the organization to assist them in demonstrating the highest level of professionalism through growth and emerging technology. All members agree to follow the ASA Code of Ethics to provide high quality service to their customers.

Code of Ethics

The owners and managers of automotive service businesses that belong to the Automotive Service Association (ASA) agree to adhere to a Code of Ethics which is the automotive service industry’s standard for professional business practices.

  • To perform high quality repair service at a fair and just price. 
  • To use only proven merchandise of high quality distributed by reputable firms. 
  • To employ the best skilled technicians obtainable. 
  • To furnish an itemized invoice for fairly priced parts and services that clearly identifies any used or remanufactured parts. Replaced parts may be inspected upon request. 
  • To have a sense of personal obligation to each customer. 
  • To promote good will between the motorist and members of the association. 
  • To recommend corrective and maintenance services, explaining to the customer which of these are required to correct existing problems and which are for preventive maintenance. 
  • To offer the customer a price estimate for work to be performed. 
  • To furnish or post copies of any warranties covering parts or services. 
  • To obtain prior authorization for all work done, in writing, or by other means satisfactory to the customer. 
  • To notify the customer if appointments or completion promises cannot be kept. 
  • To maintain customer service records for one year or more. 
  • To exercise reasonable care for the customer’s property while in our possession. 
  • To maintain a system for fair settlement of customer’s complaints. 
  • To cooperate with established consumer complaint mediation activities. 
  • To uphold the high standards of our profession and always seek to correct any and all abuses within the automotive industry.

5 Reasons to Choose an ASA Shop

When you choose an Automotive Service Association (ASA) member-business, expect the following:

  • Individualized Attention: ASA members are dedicated to earning your trust and satisfaction. An average of 78% of customers to member-businesses are repeat customers. 
  • Quality Repairs & Service: The ASA member-business community is large and long lasting with an average ASA mechanical repair shop being 24 years old. In addition, 94% of ASA mechanical members are family-owned. 
  • Code of Ethics Adherence: Member shops must follow the ASA Code of Ethics for professional business practices. 
  • Accurate Diagnosis & Repairs: The ASA keeps members current with new vehicle technology through continuing education classes. 
  • Access to Information. ASA members gain access to over 30 association benefits

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